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Cooper-Standard Automotive Launches New Corporate Logo
Novi, Mich., September 25, 2006 - Cooper-Standard Automotive Inc. announced today that it has launched a new brand image for operations worldwide. The new brand replaces the red, white, and blue script logo on a rectangular background, with a blue and gold symbol embodying the company's vision and strategy to differentiate itself as an emerging global leader in the automotive supply industry.
"There were several reasons to create a new brand image, and none of them more important than to send a message to the world that we are our own company," said Jim McElya, chairman and CEO.
"We continue to distinguish ourselves in the market through technical excellence and customer service. We are a company that makes sound financial decisions and provides a very stable return, one that is a fair and ethical business partner, and one that values its employees as forward thinking and committed to continuous improvement.
"It is time to fly a 'new flag' over who we are and what we stand for - to institutionalize a new look, free from any ties to the past."
"Our goal was to capture who we are and how we operate in a single visual image," said Jared Finney, director of Corporate Communications & Marketing, "and we believe we have succeeded.
"The brand image presents a globe in motion, representing a company expanding and growing worldwide. The lines rotate strongly forward and upward - our direction. They also work in unison, a trademark of our customer, supplier, and employee relationships.
"Finally, the font used is clean and precise, reflecting a confident company. This is who we are."
Cooper-Standard continues to grow worldwide. In February 2006, the company acquired the Automotive Fluid Handling Systems Division of ITT Industries. In North America, the company's focus on delivering innovation continues to meet and exceed customer expectations. In Europe, comprehensive product families promoted under the Cooper-Standard global brand have raised awareness of the company as a premiere supplier. In China, the company's technologies fill critical gaps. Throughout the Asia Pacific region, Cooper-Standard's financial stability, commitment to continuous improvement and mutual trust in business relationships has increased the company's presence as a registered supplier.
About Cooper-Standard Automotive
Cooper-Standard Automotive Inc., headquartered in Novi, Mich., is a leading global automotive supplier specializing in the manufacture and marketing of systems and components for the automotive industry. Products include body sealing systems, fluid handling systems, and NVH control systems. Cooper-Standard Automotive Inc. employs approximately 19,000 people globally with more than 70 facilities throughout the world. For more information, visit the company's Web site at: www.cooperstandard.com.
Cooper-Standard is a privately-held portfolio company of The Cypress Group and Goldman Sachs Capital Partners Funds.
The Cypress Group is a private equity investment firm managing more than $3.5 billion of capital. Cypress has an extensive track record of making growth-oriented investments in targeted industry sectors and building equity value alongside proven management teams.
Founded in 1869, Goldman Sachs is one of the oldest and largest investment banking firms. Goldman Sachs is also a global leader in private corporate equity and mezzanine investing. Established in 1991, the GS Capital Partners Funds are part of the firm's Principal Investment Area in the Merchant Banking Division. Since 1986, Goldman Sachs' Principal Investment Area has formed 13 investment vehicles aggregating $56 billion of capital to date.
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